We are pleased to announce the promotion of Nick Schroepfer to the role of Director of Marketing for CSP. Nick has been with the marketing department for four years, most recently heading up digital strategy and social media. He has also been deeply involved in all digital touchpoints that our students, prospects, and the public have with CSP.
Nick describes himself as a “Double CSP Alum” with his undergraduate degree and MBA both emblazoned with the CSP logo. In this new role he will lead the internal team of four marketing specialists and outside vendors and OPM partners that work the spectrum of marketing initiatives for CSP.
Nick has many successes under his marketing belt during his time at CSP. He has led initiatives to transform digital media campaigns and advancing the paid social media, search engine marketing, and programmatic advertising. His work has been essential to expand CSP’s reach and generate interest in our traditional and non-traditional academic offerings.
“Nick’s skills and his leadership style align well with the needs of the departments we support. He also has an innate, keen sense for the students we hope to attract to CSP,” said Dr. Kimberly Craig, vice president of enrollment management for CSP. “He is also a proven collaborator and will work well with all of our stakeholders and partners to do even more to help us reach our audiences across media channels.”
“It’s particularly gratifying to apply the skills I’ve gained as a CSP student and member of the marketing team to advance our brand and let the market know the value of a CSP degree,” Nick noted. “I’m particularly eager to deploy more analytics and data-driven marketing principles within our marketing tools to help us make the most out of every dollar allocated for marketing.”
Nick’s MBA thesis focused specifically on marketing and how it applies to the higher education landscape. His in-depth study of the intersection of marketing with the needs of higher ed will no doubt come into play as a foundational element in CSP’s marketing programs for 2022 and beyond.