LinkedIn is a professional networking site you can use both during a job search and to stay connected with colleagues, classmates, professors, and more.  LinkedIn has more than 225 million users in over 200 counties and is the most important online networking tool for both job seekers and recruiters.  Your LinkedIn profile is like your resume on steroids, offering greater interaction and acting as your online portfolio.  It’s a summary of your professional background that is designed to attract recruiters, networking contacts, and grad schools.

1. Visit
2. Create account (free)
3. Add “education” (beyond high school)
4. List work experiences
5. Develop concise “summary” statement about your goals and qualifications
6. Fill in “specialities” with keywords a recruiter might use in his/her search
7. Craft a profile headline such as “Communication Studies major seeking Public Relations internship”
8. Claim your unique LinkedIn URL
9. Upload a professional headshot
10. Join some LinkedIn groups (at minimum join Concordia University, St. Paul group)
11. Collect recommendations from employers, colleagues, professors, mentors
12. Connect with as many people as possible
13. Use “advanced search” to identify potential hiring managers’ names