Marketing Research Guide
RESEARCH HELPERS
Research Process tutorials
Topic development
EBSCO Visual Search
ProQuest Topic Tab
GALE online reference ASAP subject guide
Evaluation of sources
Bibliography
APA style manual
Business citation samples
Zotero
Class Research Guides
Marketing and Innovation research guide
Organizational Behavior Country assignment
Global Marketing assignment
Social Networking
Social books with Delicious (& CLICnet tags)
RSS feeds
Twitter
E-folio
JOURNAL & NEWSPAPER ARTICLES (from databases)
Helpers
"How to Talk to a Database" video
Search tips:
"use quotation marks to keep a phrase together"
use * at root of word to search additional terms
(example: market* for markets, marketing)
Literature Review video
Bearhunt for finding possible databases
Select "Subject" on database page:
Business/Management; Psychology; Statistical Resource
General
ProQuest: ABI Informa series (with EIU publications);
Trade & Industry; Newsstand
EBSCO: Academic Search Premier; Business Source Premier;
Regional Business Nesws
GALE Reference Online (Use subject guide for searching with keywords)
SAGE (communication)
JSTOR
Global/International Business & Country Information
Biz Toolkit (marketing)
Marketline (Datamonitor)
Nationmaster
World Factbook
Company & Industry
Hoovers (company)
IBIS World (industry)
Advertising/Media
DOAJ (Directory of Open Access Journals)
PBS Video
Psychology
ProQuest Psychology Journals
Psyc ARTICLES
Newspapers
Access World News
Ethnic Newswatch (communities of color)
Lexis Nexis (large main newspapers)
Statistics (found under databases: statistical resources)
Finding Full Text Articles
Use Journal Finder to search by subject or journal title
Interlibrary loan to request items outside of Concordia/CLICnet
WEBSITES
Research websites on library homepage: Google Scholar & Infomine
Bplan
Global Edge
New York Times topics: Global edition: Marketing
Patchwork Nation
Pew Internet & American Life Project
Associations on the Net
BOOKS
CLICnet
"marketing" as keyword
see tags for other sources including electronic journals & books
Online books
Net Library
keyword: marketing plan or business plan
Directory of Marketing Terms
Marketing Plans: How to Prepare & Implement It
Anatomy of a Business Plan
How to Write a Successful Marketing Plan
Gale Online Reference
Business Plans Handbook
Encyclopedia of Business & Finance
Encyclopedia of Management
Encyclopedia of Human Geography
HELP
Geruth Buetow; 651-641-8244; gbuetow@csp.edu
Reference Desk Librarians: 651-641-8812; reference @csp.edu
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